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Most therapists can name a few people who refer clients, but if you asked where last year’s referrals came from, you might need to do some digging.

I used to think that this was just what it meant to run a group practice. People have questions, and as the leader, I was the one to answer them. I’d been doing it this way since it was just me and a few other therapists, and I never really stopped to ask whether that still made sense now that there were more.