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Choosing the Right CRM for Therapists: A Comprehensive Guide

Updated: Dec 3



Therapist software plays a pivotal role in managing the complexities of a modern therapy practice. With an array of options available, finding the perfect fit can be overwhelming. This guide aims to simplify the process by exploring different CRM types and key features you should consider in your search.


Whether you're a solo practitioner or manage a group practice, this guide will help you make an informed decision to enhance client care and practice efficiency.


What is a CRM for Therapists?

A CRM - also known as a customer relationship management system - is a tool that many businesses use to manage their interactions with current and potential new clients. It serves as a centralized hub for storing and organizing client data, communication history, and other relevant information. Through features such as contact management, lead tracking, and activity scheduling, CRMs enable businesses to streamline their processes, improve communication, and enhance customer relationships.


For therapists and group practice owners, therapist software can be an incredible tool for effectively managing client relationships, matching new clients with therapists, streamlining administrative tasks, and completing intake paperwork. Unlike an electronic health records (EHR) system, a CRM focuses exclusively on managing non-clinical data and client information.


A CRM for therapists also offers a range of practice management tools designed to streamline administrative tasks and improve the efficiency of recruiting and onboarding new clients. A quality CRM does this by automating intake forms with appointment preferences, sending personalized welcome emails, and centralizing all communication in one secure platform.


Ultimately, a CRM can help therapists optimize their practice operations, streamline workflow processes, and most importantly, provide better care to their clients.


Types of Available CRMs for Therapists

When considering a CRM for your therapy practice, there are several different options available.


Specialized CRM platforms designed specifically for therapists

These platforms are built with the unique needs of therapists in mind, offering tailored features and functionalities that streamline practice management and enhance client care. With tools for managing client intake, insurance verification, client communication, and more, specialized CRM platforms provide therapists with the comprehensive support they need to grow their therapy practice. 


By focusing exclusively on the needs of therapists, these platforms offer specialized support and customization options that significantly improve practice management capabilities.


General CRM platforms adapted for therapists

Some therapists may consider using general CRM platforms that have been adapted or customized to suit the needs of therapy practices. Because these systems are largely developed for large for-profit businesses, these platforms may lack the specialized tools and support necessary to effectively manage the unique work of therapists. Therapists may struggle to adapt these general CRM platforms to their specific workflow and practice requirements, resulting in inefficiencies and frustration.


Open-source CRM options for customization

Open-source CRM software provides therapists with the flexibility to modify the source code and customize the CRM system according to their specific requirements, but it also requires a high level of technical expertise to implement and maintain. The initial and ongoing costs associated with customization and technical support may be considerable, making open-source CRM options a potentially costly investment for therapists.


Important Features of a CRM for Therapists

Here are some of the key features that therapists should prioritize when evaluating CRM options:


Client intake

A CRM system equipped with robust client intake capabilities streamlines the client onboarding process, making it easier for therapists to collect and manage relevant client data efficiently. By incorporating client intake forms within the CRM, therapists can gather and digitize essential information such as personal details, medical history, presenting issues, and treatment goals. Practice managers can also use this intake data to match clients to practitioners within the CRM itself. 


HIPAA-compliant CRM

A HIPAA-compliant CRM incorporates robust security measures to safeguard protected health information and ensure compliance with HIPAA regulations. This includes data encryption, access controls, audit trails, and regular security assessments to protect against data breaches and unauthorized access. By choosing a HIPAA-compliant CRM, therapists can rest assured that their clients' confidentiality and privacy are protected.


Practitioner management

With this feature, group practice owners can efficiently manage their team of practitioners by selecting which insurance plans each practitioner is credentialed with, specifying their clinical specialties, available appointment times, and more. A comprehensive practitioner management system streamlines the process of assigning clients to therapists based on their unique needs and preferences.


Therapist matching

A therapist matching tool simplifies client-therapist connections by allowing practice managers and admins to match therapists to clients based on symptoms, specialties, availability, insurance coverage, and any other criteria identified in the client’s intake forms.


Insurance verification

An integrated insurance verification module within the CRM enables therapists to verify clients' insurance coverage, validate eligibility, check benefits, and confirm pre-authorizations. By automating the insurance verification process and ensuring accuracy, therapists can minimize claim denials, expedite reimbursement, and optimize revenue cycle management.


How Admirra Meets Therapists' Needs

Admirra stands out as a CRM solution specifically designed to address the unique needs of therapy practice owners, offering a comprehensive suite of features tailored to streamline the client intake process and enhance practice management.


  • CRM for therapists, by therapists: Admirra was created by a seasoned therapist and group practice owner to solve the real-world needs and challenges therapists face in their daily operations.

  • HIPAA-compliant CRM: Admirra prioritizes the confidentiality and security of client information, providing a HIPAA-compliant CRM solution that safeguards sensitive data and ensures compliance with healthcare regulations.

  • Therapist matching tools: Admirra simplifies the process of finding the best matching therapist for clients, considering factors such as symptoms, specialties, availability, and insurance, facilitating optimal client-therapist pairing.

  • Client intake: Admirra’s client intake forms feature pre-built fields to manage common questions regarding insurance, symptoms, availability, and more, enabling therapists to efficiently gather pertinent client data.

  • Email templates: Admirra comes equipped with a set of professionally worded email templates to communicate with clients, streamlining appointment reminders, follow-ups, and other correspondence.

  • Insurance verification: Integrated insurance verification enables therapists to quickly verify insurance coverage, and lookup co-payments, deductibles, and out-of-pocket benefits, streamlining the insurance verification process and ensuring accurate billing.

  • Budget-friendly: Admirra is a cost-effective solution for therapy practices, offering competitive pricing plans that align with the budgetary constraints of therapists.


Ready to see what a CRM for therapists can do for your practice? Give Admirra a try with a free 30-day trial. No credit card required!

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